Company Profile / 企業簡介


Founded in 1996

The biggest “Conveyor Belt” Sushi brand in Taiwan

Over 400 global outlets, including several in China, Hong Kong, Singapore and Thailand.

Over 10,000 employees and hundreds of partnering companies

Our Brands

At Sushi Express, customers can enjoy more than 80 kinds of tempting sushi and appetizers directly from the conveyor belt, with affordable prices starting from NT$30 per plate – it is our wish to help more people fall in love with sushi.

Located in busy traffic hubs, Sushi Take-Out stores offer individually packed sushi, sushi boxes and various donburi that are freshly made on-site as well as a fine selection of drinks and snacks to satisfy every preference with speed and convenience.

These restaurants offer set menus of a main rice dish with appetizer, steamed egg custard, miso soup and dessert ,all from just NT$180 each. Teishoku 8 is a satisfying option for sampling refined Japanese cuisine, with some à la carte items also available.

The combination of innovative ordering and service technology with a great selection of freshly prepared foods makes dining at MAGiC TOUCH a magical experience. Everything from sushi to fried or grilled dishes, appetizers, soups, desserts and beverages can be ordered at the table on the tablet computer, to be then delivered directly on "Shinkansen" bullet trains.

With direct purchase from more than 300 suppliers in more than 20 countries, Go Fresh fully utilizes our international trading strength in seafood to serve Sushi Express outlets as well as our worldwide customers of major hypermarkets, supermarkets, restaurants and retail stores. In 2015, we set up the first automated salmon processing factory in Hong Kong, followed by salmon smoking, tamagoyaki and steamed egg custard production facilities to establish a more comprehensive product line.

Brand Development Overseas

Sushi Express strives to be the world’s NO.1 sushi brand. Since beginning our expansion overseas in 2006, we have firmly adhered to the principle of “affordability” while catering to local culture and tastes to counter the idea that eating sushi has to be expensive. It is our mission to bring the great taste of sushi to more people everywhere, and today, Sushi Express sells an average of 1,863 sushi every minute around the world.


Selling sushi at RMB¥6 per plate, Sushi Express entered the China market in the five first-tier cities of Shanghai, Beijing, Guangzhou, Shenzhen and Tianjin, and by 2015 has set up more than 50 conveyor belt restaurants in 14 cities including Dalian, Shenyang, Qingdao, Chengdu, Xiamen and Wuhan.

Hong Kong

Sushi Express redefined sushi in Hong Kong by selling at HK$8 per plate in conveyor belt restaurants and HK$3 per sushi in take-out stores.


Selling mainly sushi at the approachable price of SG$1.50 a plate has been successful in differentiating us from local Japanese food competitors.


First established in Bangkok in 2015, selling sushi at the price of THB30 a plate. Opening of the Terminal 21 branch in 2016 created a sensation as on average 1,200 customers were served each day during the first week.